The DEEP-CORE Fitness Marketing System

DEEP-CORE™ Fitness Marketing System

“How To Flood Your Fitness Business With Red-Hot Leads

Every Single Month And Hit ‘Critical Mass’ At Warp Speed…”

Module One

The first module is devoted to giving you the big picture overview of the entire marketing process, soup to nuts, A to Z. In order to effectively and profitably implement the tactics, you must first understand the strategy.

Complete process maps and systems for :

Lead generation and lead capture via web, phone and walk-in

Lead follow-up and conversion

Client "stick"

Testimonial farming and capture

Referral farming and capture

Client resell, up-sell and cross-sell

The process maps graphically represent the strategy, showing you precisely how each piece of the puzzle fits together, giving you complete fitness marketing clarity…finally. Now you will no longer have lingering doubts about exactly how, and in what order, to implement and execute. Just refer to your process maps and you’ll instantly know what to do (see special bonus listed below – you will receive a large scale process map ready for mounting on your office wall).

Database organization:

Prospects

Active clients

Inactive clients

Referral sources (strategic allies, networking, chamber of commerce, etc.)

Publicity contacts

There’s nothing ‘sexy’ about this at all. In fact, you’ll likely find database organization one of the most mind-numbing activities you ever do. BUT NOTHING COULD BE MORE IMPORTANT. Your entire marketing domination plan and strategy flows from your database. This is the #1 biggest mistake we see fitness professionals making over and over again. They never get around to properly organizing and setting up their database, and that’s why they struggle to gain traction and momentum in the marketplace. That problem goes away for you starting now. Module One Value: $750

Module Two

Database set-up and management

Using Excel or ACT! to segment, evaluate and utilize the marketing power of your database to begin:

Lead generation, capture and conversion;

Leveraging strategic alliances, your SOI (sphere of influence) network and the media (for publicity);

Rolling out testimonial and referral farming campaigns;

Raising the rates, cross-sell, up-sell and re-sell campaign strategy, and more.

Once your database is properly organized (as you learned in module #1), now you can begin to leverage the technology for maximum lead generation, follow-up and conversion. You’ll discover what you need to do, watch and monitor, and what can be outsourced to your administrative assistant…taking the ‘pain’ of database management away.

An entire Module is devoted to this section alone because it is so vital to your success in marketing. Again, everything – everything – flows from your database. After this week, the entire process of fitness marketing begins to get a lot more fun. Module Two Value: $1000

DEEP-CORE™ FITNESS MARKETING SYSTEM BONUSES

BONUS #1: How to create "micro-sites" and use them for massive lead generation and conversion. Sean and I utilize dozens of micro-sites for our marketing, and you should too. One of the most certain (and proven) best practices is OFFLINE TO ONLINE direct marketing. Consumers are now ‘trained’ to respond to marketing messages by going to a web site for additional information. From there, they begin the ‘due-diligence’ phase. You cannot compete effectively in the marketplace today without rock-solid landing pages and/or micro-sites. On this special DVD we show you exactly how to create your own micro-sites and landing pages that pull leads for you 24/7/365. $150 Value

BONUS #2: How to set-up your auto-responder system for auto-pilot prospect conversion. Generating the lead is just the first step in your strategic marketing process. Without an auto-pilot system that immediately acknowledges your prospect, delivers the promised educational/informational ‘bait’, begins the relationship building process, and makes repeated, frequent offers that solve the prospects’ problems…your lead is useless. This is a MUST HAVE. On this special DVD Sean teaches you how to set up your auto-responder system in one afternoon, then flip the switch to turn it on so it’s working for you in the background, converting leads automatically. $150 Value

BONUS #3: Access to DEEP-CORE™ best practices forum on NPE Membership site. You will get instant access to the NPE Membership site DEEP-CORE™ Forum where you can ask questions, post ideas, share and mastermind with your fellow DEEP-CORE™ students, Sean and me. You would be foolish to overlook the importance of this resource, and to not take full advantage of it. In the Forum, you are surrounded with other very sharp, very aggressive fitness business builders just like you. Each person will be implementing, getting results and gaining experience. It is absolutely priceless to be able to tap into that. $500 Value

BONUS #4: How to create your marketing calendar tutorial and worksheets. In order to be proactive, you must have a PLAN specific to your unique business services, marketplace, opportunities and activities. Your plan must be built out at least 90 days, ideally at least six months. Will it change? Most certainly it will. It is a fluid document. There will always be opportunities presenting themselves that must be worked into the calendar. But without this, you have no FRAMEWORK from which to operate. And then you become reactive…which is the kiss of death. Here’s a sample of the tools you get in this system:

Fitness Marketing Goal Setting Worksheet - all marketing goals are determined by 'reverse engineering' your sales goals. Marketing for the sake of marketing is pointless. All your marketing goals should be directed towards driving your business forward PROACTIVELY. And the ultimate measure of its effectiveness comes back to sales and revenue. This worksheet shows you how to plan out your goals.

Fitness Marketing Assessment Worksheet - 10 probing questions that must be answered BEFORE you begin your marketing. This tool will illuminate any 'holes in the bucket' you may have, and show you how to fix them.

Fitness Marketing Calendar and Planning Workbook - shows you how to determine the most productive annual marketing activities like Raising the Rates campaign, client appreciation events, community-wide seminars like GOLD RUSH and client contests. Then we cover bi-annual or quarterly marketing activities like client referral campaigns and client reactivation campaigns. Then we get into your monthly marketing activities like offline and online external marketing and offline and online internal marketing. And finally, we cover weekly marketing activities like email and blog posting. And much more.

Sample Yearly Marketing Calendar Worksheet - now you have the worksheets done for you, ready to input your annual, bi-annual or quarterly, monthly and weekly activities.

Fitness Marketing Campaign Tracking & Review Worksheets - allows you to input all the crucial tracking information for each campaign you run, giving you the KEY METRICS you need to record, monitor and assess in your reviews.

*Your investment can be split into three equal monthly installments of just $467 for Live Coaching PLUS Home Study, or into three equal monthly installments of just $367 for the Home Study Program Only (select the installment option in the shopping cart). This way you can ‘pay as you go’ with your first investment installment today, then the second in 30 days and the third in 60 days. You can use profits generated from implementing the system to pay the second and third installments!

Click Here For Option #1: Live Coaching, Implementation and Accountability Training PLUS Home Study Program for $1297 or 3 Monthly Installments of Just $467

Or...

Click Here For Option #2: Home Study Program Only for $997 or 3 Monthly Installments of Just $367

Until now, every marketing program available in the fitness industry has either:

Addressed only one tactic (i.e. just public speaking, just advertising, just internet, just publicity, etc.). Because of that limited scope and lack of an INTEGRATED STRATEGY that’s SYSTEMATICALLY IMPLEMENTED, the tactic has had limited (if any) long-term impact on your business.

Addressed dozens of tactics, providing a comprehensive, but incomplete overview of the various ways to attract, convert and keep clients. This is like eating at a buffet: you have so many choices, so much that looks good, but your plate can’t hold everything. So you take a little of this and a little of that. Ultimately, this never works because, again, there is no INTEGRATED STRATEGY that’s SYSTEMATICALLY IMPLEMENTED.

The ‘secret’ to effective fitness marketing is the SYSTEMATIC and COMPLETE implementation of one tactic after the next, layering one atop the other, and INTEGRATING them all into a comprehensive STRATEGY of preeminence, so you gain traction, momentum and ultimately, dominance in your marketplace. That is what DEEP-CORE™ does for you.

Three full years of testing, tweaking and refining have gone into DEEP-CORE™. This is the culmination of thousands of hours of work, feedback from hundreds of fitness professionals, and the masterminding and strategic planning of Sean Greeley and Eric Ruth.

Simply put, DEEP-CORE™ is the ONLY comprehensive and complete, A-Z, step-by-step, STRATEGIC marketing system in the history of the fitness industry, containing all the done-for-you marketing tools you need to get started as soon as the big box arrives. Here is what’s included in DEEP-CORE™:

You Have Two Options:

6-Week Live Coaching, Training, Implementation and Accountability Program PLUS

Home Study Program

Home Study Program Only (includes DVD recordings of live coaching and training

webinars)

Option #1 gets everything listed below PLUS 6-weeks of live webinars/tele-coaching with Sean and Eric and 19 other students (20-student max per live class: if you invest in this option and the next class is already full, you’ll be slotted into the following class)

Option #2 gets everything listed below except where noted in RED.

NOTE: At the bottom of this letter you will find a side-by-side comparison of everything included in each option. But don’t skip down to there now. First, take a look at complete descriptions of everything you get:

DEEP-CORE Fitness Marketing Strategy, Systems and Tools Installation: Sean and I will install into your mind and your business the most potent fitness marketing strategy, systems and tools ever created. Each webinar is recorded and delivered to you on DVD (in addition to being posted to the DEEP-CORE™ Best Practices Forum). You’ll also receive the primary manual in a 3-ring binder, all the marketing tools printed out in a manual as well as delivered to you on a data CD so you can just open them up on your computer, personalize and use.

Here’s what’s covered on the live webinars (and DVD recordings in the Home Study):

The ONLY Comprehensive and Complete, A-Z, Step-By-Step, STRATEGIC Marketing System In The History of the Fitness Industry!

Contains all the done-for-you marketing systems and tools you need to get started immediately...plus a large process map poster to hang on your office wall that gives you complete clarity about how everything integrates!

Module Three

Setting up your prospect-to-client "funnel"

Choosing and creating lead generation "bait pieces" (reports, audios, videos, e-courses, etc.)

Secrets of titling your bait pieces for maximum attractor-factor

Setting up your funnel campaigns in the database

Getting familiar with the pieces

You cannot and will not be successful in the long term, and you’ll out-spend your marketing budget in the short term, if all you ever do is try to get folks to buy from you NOW. Front end marketing dollars should RARELY ever be spent on trying to only get paying clients now. The ‘ultimate’ marketing strategy is a disciplined lead generation approach that grows your house list and creates your very own ‘marketplace’ of people who:

Raise their hand indicating an interest in your solution,

Enter your marketing funnel,

Get to know, like and trust you through consistent relationship building and expertise

showcasing (i.e. proving you DO get results).

Setting up your online and offline contact capture systems

Leveraging your website for steady and consistent lead capture

Using worksheets for walk-in capture

Using scripts and 'call-sheets' for phone capture

Personalizing and installing your offline contact capture forms

Personalizing and installing your follow-up conversion campaign pieces and templates

Completing your "bait piece(s)"

Putting up web forms on your website

How to 'tag' new prospects to campaigns and putting your system on AUTO-PILOT

Now we’re implementing the contact capture that grows your house list quickly and massively. Everything funnels your prospects into your database for consistent follow-up and conversion. THIS IS THE SECRET to fitness marketing success. Module Three Value: $1250

Module Four

Mastering EXTERNAL Fitness Marketing Diversification

Setting up your external lead generation marketing

How to get public speaking gigs and leverage them for massive lead generation

Securing and growing strategic alliances

Publicity best practices, press releases, media kit and more

Print advertising in newspapers, magazines and community newsletters

Tools discussion - how to use them

In Module four, we focus on your ‘external’ marketing – moving ‘suspects’ to prospects via the most effective low-cost, high-impact fitness marketing systems available to you. Our goal here is to ensure you are NOT relying on high-cost, high-risk, hit-or-miss marketing, but instead on PROVEN systems for quickly and easily building your list, generating endless leads and establishing yourself as the OBVIOUS EXPERT and preferred choice within your community and town.

It is vital that you have diversification in your marketing to ensure a steady flow of new leads from a variety of sources. Relying on just one or two lead-gen methods is foolish and suicidal. DIVERSITY GIVES STABILITY. Module Four Value: $1500

Module Five

Mastering INTERNAL Fitness Marketing Relationship Building and Promotion

Setting up your internal conversion and sales systems

How to retain, re-sell, up-sell and cross-sell for maximum ROI

Referral and testimonial marketing systems

"Drip" e-mail marketing best practices (how to write emails that work)

How to use a monthly print newsletter as your primary relationship and expertise building and conversion engine

Here’s where we ‘show you the money.’ Now everything starts getting fun as you prepare to launch internal marketing and follow-up/conversion to your house list. This is the easiest and most enjoyable aspect of your marketing. This is where you get to showcase your expertise, knowledge and caring. This is where your VALUE PROPOSITION becomes firmly established in the minds of your prospects and an ever-growing percentage of them effortlessly transition to paying clients. Module Five Value: $1750

Module Six

Planning, Review, and Saw Sharpening

Strategic marketing planning: how to create and leverage your marketing calendar (see special bonus below)

Marketing tracking: how to know what's working so you can compound and roll out

Marketing review: how to collect, interpret and leverage your marketing 'metrics', pick additional, complimentary media, tweak and adjust, and sustain and grow MOMENTUM

What's next? How to get ahead of the marketing curve and stop the reactive scramble that's sabotaging your marketing success

Marketing technology automation discussion: tools we recommend when you're ready for them, how to create the 'lifestyle' business you always wanted and more

Marketing delegation: what can and can NOT be delegated and how to do it

My older brother is a Navy Pilot. Prior to every single flight he takes, he PLANS it out. They meticulously mastermind every move they’ll make to achieve the objective of that flight. Then, after every flight, he ‘debriefs’ with his squadron. They discuss what went well, what didn’t and how to improve. They analyze, refine and adjust. And they recognize and celebrate. Navy pilots are the best trained, best prepared pilots in the world. And they execute at the highest level of performance. That’s because they are rigorous, meticulous and ‘pig-headed’ about planning and review. They are constantly ‘sharpening the saw.’ This entire Module is invested in teaching you those principles and showing you the best practices.

In Module six you make the final leap from reactive and disorganized; from a scrambling, ‘hope-based’ marketing student – to proactive and focused; to self-assured, calm, cool and collected marketing master. And you graduate our marketing ‘flight school’ with honors. Module Six Value: $2000

This is your ‘daily marketing operations’ workbook – you will carry these tools with you, guarded more closely than your wallet, because there are few things more valuable and necessary to producing ever-increasing client-flow and cash-flow in your business. $350 Value

BONUS #5: Fitness Advertising System – we have Members consistently pulling 3:1, 5:1, even 7:1 or better with their print advertising (that's seven dollars returned to you for every dollar invested - ON THE FRONT END). Print advertising is a valuable medium to use because of its comparative low cost, ease of implementation, and ability to test different messages. Here’s just some of what you get in this $189 Value complete DVD plus workbook and tools system:

10-step process for creating your fitness advertising

The best headline formats to use

Where and how to test headlines and offers for free

How to use lead generation, advertorial and standard A/B ads

The power of the Free Standing Insert

See sample ads that pull like crazy - model them for your own use

Lead generation business card advertising

Flyers and poster advertising

Plus a complete offline to online advertising case study with examples

BONUS #6: How to Become a Local Fitness Celebrity By Leveraging Publicity - It can be a significant challenge to get media coverage unless you have systems in place for automating it all. Media is a numbers game and you have to be in their face with compelling, interesting, timely stories on a regular basis in order to land the free press everyone covets. It can and will happen when you understand what the media is looking for and how to give them what they want. Here’s just some of what you get in this $189 Value complete DVD plus workbook and tools system:

What is direct response publicity and how to use it for maximum lead generation

How to create compelling, newsworthy "hooks" that grab the media's attention

How to systemize and mostly automate your publicity marketing

Four secrets to getting a favorable response to your press releases

79 'idea-starters' for your publicity

The five types of press releases and which one is right for you

How to structure your press release - a complete guide to writing news releases the right way

What to include in your media kit and who to send it to

What to do after you send a press release or media kit

Five different publicity strategies that work

63 different 'hooks' you can use to get publicity

25 different occasions when publicity is easiest to get

Sample press releases for you to model

Calendar events you can leverage to get publicity

And much more!

BONUS #7: Joint Venture and Strategic Alliance Reciprocal Referral System - How to set up reciprocal, win-win referral relationships with non-competitive business owners serving your ideal prospects and drive new business to each other, piggyback off each other, host joint seminars, do endorsed offers, build strong marketing lists, cross-promote, and conquer your local market together. Few things can be as productive for you as strong reciprocal referral relationships. They lead to opportunities of significant magnitude. Now you can finally leverage the efforts of other businesspeople in your community, effectively, efficiently, and productively. Here’s just some of what you get in this $189 Value complete DVD plus workbook and tools system:

Why you’re worthy of the JV relationship even if you’re new to the business or have a small SOI house list

How to find JV and strategic alliance partners – and the best places to look

How to avoid wasting your time and efforts

A complete strategic alliance proposal letter for you to use – done for you, ready to go

The most common mistakes fitness professionals make when locating and establishing JV partners

Three endorsed letters ready for you to use to bring in referrals and leads from your partners

Complete lead box system you and your partners can use right now

The ‘preferred provider rolodex’ and how to use it

Case study of 30-50 leads per month strategic alliance system

And much more!

BONUS #8: How To Explode Your Lead Generation With Advanced Public Speaking Secrets – A complete system for finding (we have a special “source”), securing and delivering simple public speaking presentations that quickly build your name recognition, infuse your business with hot leads, add a minimum of 2-4 new clients each month, and make you the “go-to” obvious expert fitness professional in your town. Here’s just some of what you get in this $189 Value complete DVD plus workbook and tools system:

How Sean grew his fitness business to over 650 paying clients with public speaking

The various types of public speaking gigs you can be doing right now (not just the usual suspects)

A complete breakdown of the infrastructure you’ll need and the marketing steps necessary to book and fill your speaking event

How to get all the gigs you’ll ever need

The sales component – how to convert the attendees to leads or paying clients by accepting your offer

An exclusive done-for-you “Foot In The Door” marketing campaign for getting a steady stream of speaking gigs

And much more!

BONUS #9: DEEP-CORE Fitness Marketing Process Map for your office wall (pictured below - the one you get does not have the "Top Secret" stamp on it and is quite a bit more detailed than this one) – this large map contains THE SECRET to effective marketing: understanding the strategy and how all the pieces fit together. The entire fitness marketing process is documented and illustrated graphically on this map so you have complete clarity at a glance. It’s printed in color and ready to be mounted on your office wall. $350 Value

BONUS #10: (Live training only) 90-Minute open question and answer bonus tele-seminar/webinar – during and after the six week training and coaching, you’ll be implementing fiendishly. Inevitably, questions will arise after we’ve wrapped up the sixth and final coaching webinar. That’s why we’re doing a seventh, bonus call approximately 30 days later to address and handle any questions, give you additional guidance and ensure accountability and execution (where the rubber meets the road). As you progress through the training, you’ll have opportunities to ask us questions live on each call and via the NPE Membership site DEEP-CORE™ Best Practices Forum. But this bonus call will be more advanced and specific, because you will be more advanced and have a much firmer grasp on any implementation issues. $150 Value

BONUS #11: Two marketing tool analysis critique coupons – you receive two coupons we HIGHLY encourage you to take advantage of. Submit them along with any marketing tools you’ve created for our analysis and critique so you can be certain you have the best chance of success right out of the gate. $300 Value

BONUS #12: Two private coaching calls – you get two private, personalized coaching and consulting calls to address any specific problems, issues or challenges you’re facing, or just to get feedback on your implementation and stay on track with additional accountability. Use these calls any way you’d like…but DO use them. $350 Value

BONUS #13: (Live Training Only) DEEP-CORE™ Contest – You get the opportunity to win back your entire investment in DEEP-CORE™ if you win our contest. We pride ourselves on not just selling things, but selling things that work. And this is just one of the ways we measure how successful we are and you are. More information below. $1297 Value

Side-By-Side Comparison of Your Two DEEP-CORE™ Options:

NOTE: DEEP-CORE is our only product that does not qualify for the Freedom Sale discount.